Actual Review
Empire employs a system wherein it avoids analysis of the films and often labels whether a film is "good" or "bad"which is done by introducing a ranking system or a "star verdict". It is also rather more informative whereas Sight & Sound is more critical. It demands specialist in-depth analysis of the stylistic elements of the film, mise-en-scene, genre and production techniques while Empire offers brief synopsis in terms of plot, narradtive, characters effects and entertainment value.
Layout
Both magazines have a higher body of text to image ratio but Empire displays a bigger sized image than S&S (but this is partly due to the fact that Empire has a double page spread review on the film). Empire also uses bolder texts and different coloured fonts as opposed to S&S's basic normal sized and black coloured fonts. Similarly both have white coloured background as to not retract from the actual review of the film.
My verdict
In terms of the written review, I prefer to write one for my short film in the style of Sight & Sound. I want it to target audience who are interested in the analytical side of the film rather than blindly saying what is good and what is bad. In terms of layout however, I prefer Empire's bolder text, incorporation of a quotation in large font across the page and more colours. However I wouldn't follow the exact layout used here in my own magazine review layout. I want my magazine review to possibly include one or two more images and I certainly would not include a verdict or star ranking in my magazine.
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